ZOZOFIT BRAND LAUNCH—
A visual language with a playful, scalable identity for a perfect fit.
ZOZO is a wonderfully unique brand born from the fine people at Start Today in Japan, focused solely on developing a system to create the perfect fit. At Chiat/Day, we were tasked with defining the original visual language, brand lookbook, content production, and digital touchpoints. We developed a playful and scalable identity that served as a visual device perfect for personifying movement and fit.
Brand launch
created at: Chiat/Day ██ role: design + direction, motion ████ Head of design: Mark Sloan ███ design: Kevin Reid, Robbie Reynolds, Aaron Nandor