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GCD/CD/DESIGN

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SECRET LEVEL—
Developing a bold new identity for a groundbreaking studio leading the way in AI production.
Long-time friend Jason Zada was starting a new studio, so we collaborated on a fresh identity! Heavily inspired by our digital predecessors, Secret Level’s identity features a handmade type mark and graphic device, both scalable enough to accommodate millions of unique forms, layouts, and stories.

Identity development
secretlevel.co


Animation + Design by Matt Petrocci. Matt ran with the initial direction and blasted out some really fun concepts - proving the scalability of the mark to suit any environment. Can't wait to see the studio grow!



client: Jason Zada ██ role: creative direction, design █ motion + design: Matt Petrocci


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