JAANUU—
Performance wear engineered by science and inspired by nature.
We set off to Utah’s badlands in search of 3 a.m. call times, burnouts in rental cars, and a squad of amazing clients, talent, and crew. JAANUU originally came to TBX for assistance in evolving its brand strategy and presence. After solving those challenges, we were tasked with fulfilling their existing assets and creating a campaign inspired by JAANUU’s ability to embody nature and science simultaneously.
Brand campaign
Seasonal product line launch
JAANUU's drop this summer consisted of a few different colorways: Lilac, Solar Red, Ceil Blue, and Burgundy - all complemented by Utah's unforgiving landscape.
created at: Thinkingbox █ role: creative direction, design, motion ██ production: The Heist