JAANUU—
A scalable brand refresh that injects play and purpose into performance wear.
JAANUU is a leading premium scrubs brand designed for high-performance medical professionals. We infused their existing wordmark and icon with function and purpose—creating playful intention while utilizing scale and subtle surreality. We then developed their product catalog along with a range of scalable digital assets for both online and print use.
Brand refresh
G14 line release and catalog
created at: Thinkingbox █ role: creative direction, design ██ design: Krystyn Claire, Annie Myron ███ producer: Matheson Murray