Client:
Google Cloud
Campaign
Google Cloud
Client
Google Cloud
Scope of Work
'Solving' Campaign
Year
2020
What are you solving for? Chiat/Day breathed life into a massive but young brand that hadn't quite had its coming-out party yet. So, we created an approachable and human-centric campaign and visual system, let's get solving.
From a visual language standpoint we were inspired by Google's cloud services and how we give life and personality to seemingly mundane service labels.
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The Times Square area represented a significant investment in media, but just a day or so after launch, we all headed indoors and the campaign was abruptly stopped.
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created at: Chiat/Dat █ role: design, design direction, motion ███ GCD: Gavin Milner ██ Creative: Karine Grigorian + William Tran
